China may be the next super power, surpassing the US. Is it going to change also the supremacy of English language?
There are 400 million Chinese studying English and China has more English learners than the U.S. has English speakers.
The reason there are so many English speakers globally is that colonizers spread English far and wide and innovation continued the spread.
English became the global language because of the power and influence of English speakers and English-speaking countries in modern times. In a nutshell, Britain was the leading colonial power during the 17th and 18th centuries, and the originator of the Industrial Revolution in the 19th century, while the United States was the world’s leading economic, political, military, scientific and cultural power throughout the 20th century and into the early 21st century. English is therefore the language most associated with how the modern world operates, or, in other words, the international system.
No one will argue that business is booming in China and the purchasing power of our citizens is massive. Globalization is dictating that companies are beginning to desperately search for ways to break into the market here.
More businesses hiring practices are turning to bilingual employees to fill tech, science, marketing, advertising, and real estate positions. Take Mark Zuckerberg for example. With all of that information at his fingertips, he chose to study Mandarin Chinese for some reason (his wife speaks Cantonese). Perhaps he hopes to one day enter China’s market as soon as we ease up on censorship.
One notable Chinese phenomenon in this vein is the Belt and Road Initiative (BRI), which is about connecting China to the rest of the world through roads, railways and ports, and involves substantial amounts of investment across the world.
Un notevole fenomeno cinese in questo senso è la Belt and Road Initiative (BRI), che collega la Cina al resto del mondo attraverso strade, ferrovie e porti, e comporta notevoli investimenti in tutto il mondo.
One argument is that the Chinese language isn’t as wide-spread globally as English.
However, Chinese language has very interesting aspects that makes it a potential substitute of the main language.
As employers demand Chinese speaking employees the education system has taken note. While Chinese parents send their children to US schools, Americans are increasingly sending their children to immersion programs in Chinese Universities, online courses, and satellite schools. More and more US schools are offering Chinese as an option as a second language. Chinese universities are experiencing an influx of enrollments of Russian, Korean, Italian and other foreign students as well. Chinese has become more influential as it becomes the language for business in East Asia.
We understood that chinese language is very important, however when we talk about doing business in China we have to remind you that the language is not the only different things in China. Social media and search engines are completely different. In China there is no Instagram, Facebook or Google. Instead, they have Wechat, Weibo and Baidu.
Long Advisory è l’agenzia di digital marketing che aiuta le aziende europee a raggiungere il mercato cinese attraverso l’ausilio di motori di ricerca e social media cinesi.
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Luigi & Matteo