WHY IS ALIPAY THE MAIN SPONSOR OF THE EURO 2020?

LGBTQ China
GAY PRIDE CHINA HOW DO CHINESE LGBT COMMUNITIES LIVE IN CHINA
15 June 2021
Business in China
OPPORTUNITIES FOR EUROPEAN SOCCER TEAMS IN CHINA
30 June 2021

Alipay will change European payment systems, let's see how the Uefa Euro 2020 will be fundamental in this process.

 

Chinese giant Alipay signs an eight-year contract to become the football sponsor of the UEFA men's national team from 2018 to 2026, including UEFA EURO 2020 and 2024 and the UEFA Nations League finals.

Alipay Euro 2020 sponsor

UEFA and Alipay, the world's leading payments and lifestyle platform, are proud to announce a new eight-year global partnership, which will include all UEFA national team football competitions from 2018 to 2026.

 

This statement was announced by UEFA following the press conference in Shanghai with president Aleksander Čeferin who shared his pride in announcing this unique and revolutionary partnership with Ant Financial and Alipay for UEFA national team competitions

Euro 2021

The agreement states that Alipay, managed by Ant Financial Services Group, will become UEFA's official global payment partner for prestigious tournaments such as UEFA EURO 2020 and 2024, as well as the UEFA Nations League Finals.

Alipay Sponsor

In detail, the Chinese payment platform giant Alipay signs an eight-year contract that costed € 200 million to become the football sponsor of the UEFA men's national team from 2018 to 2026, including UEFA EURO 2020 and 2024 and the UEFA finals. Nations League.

 

"We will encourage UEFA to interact with football fans around the world, through digital platforms, and we will also strive to spread the UEFA leagues to the billions of potential spectators in Asia," added Eric Jing, executive chairman and chief executive of Ant Financial. "By collaborating with UEFA, we hope to share the passion and happiness of football with more people around the world and bring them the benefits of the digital era."

Uefa Euro 2020

Alipay's first four-year cycle as a UEFA national team competition sponsor, will involve a total of eight competitions, covering 420 matches and with an estimated total audience of 7.4 billion.

 

Including 700 million active users in China, Alipay will also become UEFA's official global digital wallet provider and the organization's official global FinTech partner. As a global leader in digital financial technology and mobile payments, Alipay and Ant Financial aim to bring digital innovation to football fans, enhance their on-site experience, and provide seamless payments and other services to fans in Europe and around the world.

Alipay Euro 2020 sponsor

What is the purpose of this partner?

 

At the June UEFA Nations League Finals in Portugal, his branding was visible on the sidelines while also sponsoring the player of the match trophy. The design of that prize had to resemble the image of a player hitting a ball, as well as the first character of the Chinese name of Alipay, which means both "payment" and "support".

Alipay Trophy

These promotional activities are aimed at users in China as well as football fans in Europe.

 

The partner will appeal not only to European viewers, but also (and perhaps above all) to Chinese users. According to the United Nations World Tourism Organization (UNWTO), Chinese tourists made 149.7 million trips abroad in 2018 and spent $ 277.3 billion. Europe is the second most popular region for Chinese travelers.

China stadium

Last year Nielsen produced research, funded in part by Alipay, which suggested that the average Chinese tourist spent $ 762 on shopping on each trip and that 90% of them would prefer to use their preferred mobile payment service if possible.

Uefa Euro 2020

Although Europeans cannot yet use Alipay, in reality the company is striving to collaborate with as many Western partners and merchants as possible. One strategy to attract the Chinese consumer is to accept Alipay as a payment tool.

 

It seems to be one of the greatest partners ever between two characters that have one thing in common: The huge amount of people that follow them.

GO BEYOND THE WALL


Matteo Buchta