The Chinese buy when they come as tourists (they came and we hope they will come once the pandemic ends) and above all they buy on the internet. It is the place where if you are not there you do not exist and if you do not exist you do not sell. Despite the pandemic, China appears to have a positive economy unlike 99% of the remaining countries, which means that it represents an indispensable market for Western realities!
To be successful in this market, it is important to understand which are their habits and moreove theie ways of living are. The Long Advisory experience has shown that a must have in the Chinese world is the smartphone!
Carpe Diem, catch the moment. We are facing a unique and unrepeatable opportunity to growth our business for the next years. Many countries think that they do not need financial subsidies, union or even China. But soon they will find themselves facing crises where the single market or even continent may not be enough.
The solution is diversification. We need to diversify, so as to have a second road when the first will be jagged and without results. This concept should not be applied exclusively to the business world but as the Scandinavian countries, Germany and above all China demonstrate, we must also talk about diversification in the fuel sector and eco-sustainability.
Xi Jinping said that China's goal, by 2060, is to become carbon neutral and for this reason energy sources are being diversified to the maximum, drawing on clean ones. Hydrogen is one of them. With 20 million tons produced annually (equal to one fifth of world production), China is the first producer in the world.
Oil giant Sinopec has pledged to build a thousand fueling stations within the next ten years. In Shanghai, Refire Technology (a manufacturer of fuel cells) put 500 hydrogen-powered trucks on the road. In 2022, the world's first hydrogen-powered ship will sail.
A brand that invests in hydrogen is Toyota, which has signed agreements with some Chinese fuel cell manufacturers and plans to sell 30,000 hydrogen-powered heavy vehicles by 2030. By 2023, Shanghai alone expects to have at least 10,000 hydrogen cars on the road.
There are many case studies that we can analyze but the focus of this short paper refers to a single but very important concept: Carpe Diem! We must act and above all we must do it in the right direction, taking into consideration not one but many markets where to communicate: who we are and how we do it.
China has to be a country that has to be tak into account if you want to expand your business. Only research will be able to tell you which way is the best one for your company.
GO BEYOND THE WALL