Whether you’re a new startup or an established business, brand awareness will be a factor that’s central to your success in China.
Brand visibility is the extent to which consumers can recognise or remember a particular brand when other conditions are similar.
Brand visibility is one of the two dimensions from brand perception, an associative memory model.
The dimension of brand visibility is measured on a horizontal axis, where a higher value indicates more widespread recognition and awareness.
A high-value company can enjoy brand name recognition even in low-visibility situations such as at the bottom of a search engine result.
Un’azienda di alto valore può godere del riconoscimento del marchio anche in situazioni di scarsa visibilità come nella parte inferiore di un risultato di un motore di ricerca.
Brand awareness is a metric that shows the level of recognition of a brand, product, or service among consumers. It’s important as it helps you reach new audience and improve your marketing outreach.
How do you build, measure, and increase brand awareness?
Here are a few powerful tactics that will help you maximise your brand visibility, both online and offline.
As one of Baidu’s most important ranking factors, backlinks are an integral part of your online presence.
Now, there are numerous ways to gain links from other websites, but the most effective one is still guest blogging.
It helps you rank higher and, thus, increase your brand visibility.
Most importantly, by creating highly valuable, authentic, and fresh content and publishing it on relevant blogs, you will position yourself as an authoritative source of information and inspire people to visit you for more awesome content and products.
China counts almost 1 billion active online users that have completely different habits and behaviors from the western country.
Social media and search engines are completely different from our Google, Instagram and Facebook.
This is an important reason that has to lead your brand to organize and to create an original marketing strategy that will satisfy the Chinese world.
Even though influencer marketing has become a buzzword over the past few years, it is still incredibly effective at boosting brand visibility.
Similarly to guest blogging, this tactic lets you reach out to wider audiences and gives you greater credibility.
You just need to connect with the influencers that are relevant to your niche.
This needs to be someone your audiences trust when making buying decisions.
Appearing at the top of the organic search is not something that happens overnight.
Paid ads will almost instantly grow your online visibility in the overcrowded search results pages and drive more traffic to your website.
An important research states that 41% of all clicks go to the top three ads in the main search engines.
They can also grow your sales, given that 65% with a high commercial intent click directly on paid search results.
Apart from Baidu Ads, you should also invest in paid social advertising in social media like Weibo, TouTiao and Xiaohongshu. (We did not mention Wechat because partners and influencers marketing are way more useful than paid ads).
Hosting a social media giveaway is an awesome way to keep your loyal customers happy and maximise your brand visibility.
Namely, the majority of giveaways revolve around asking customers to like, share, and comment on your social media content.
Ask them to write or draw something, upload creative UGC, share recipes, or compose something authentic.
Bisogna ricordare che i clienti amano competere e vincere, quindi perché non gamificare i giveaway?
Increasing brand visibility from the very beginning is immensely important. It allows you to stand out in the overcrowded market and gain consumers' trust.
By being notorious, it allows you to reach high-visibility in the market and to earn the consumers' trust.
Most importantly, each of these practices can be implemented in numerous ways, depending on your brand's goals.
Long Advisory purpose is to open the chinese market to your brand and to start making your product and services reachable to the billion Chinese digital users.
GO BEYOND THE WALL