5 THINGS TO KNOW ABOUT BAIDU, THE CHINESE GOOGLE

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6 April 2021
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If you are looking for something, you will probably rely on Google, however there is a much more popular search engine in China called Baidu.

What is Baidu?

As mentioned above, Baidu is a huge Chinese technology company focus in Internet services and AI (artificial intelligence).

Baidu search

It is the largest internet company in China and one of the largest in the world. Since Google is banned in mainland China, most Chinese people use Baidu as their main search engine.

The name Baidu was taken from a beautiful poem called The Green Jade Table in the Lantern Festival. Written by Xin Qiji (1140-1207), this poem portrays the pursuit of one's dreams amidst chaotic distractions.

Here are the words that inspired the name Baidu.

quote Baidu

Do you see the connection? Baidu allows you to achieve a constant search for the ideal.

Here we have listed 5 important facts about Baidu

1- Baidu earns more money than Google in Ads

ads

Just like Google, Baidu has a simple and clean home page. However, advertising spaces within search sites are very common in China and, above all, advertising on Baidu is considered one of the main methods of digital promotion by Chinese companies

2- Baidu Has Over a Billion Active Mobile Users

As of March 2020, Baidu had 1.2 billion mobile users. Its voice assistant DuerOS generated 2.37 billion voice queries per month. A huge amount of useful data for the optimization of artificial intelligence, a company project, still under development.

3- Baidu Is the 4th Most Popular Website in the World

online active users

Baidu currently ranks fourth on Alexa this puts Baidu above both Facebook and Wikipedia!

4- The Most Popular Keywords on Baidu

baidu search engine

Baidu's main keywords reflect the interests of the Chinese people. As of December 2019, the most popular keywords were: "World Cup", "Trade War" and "Yanxi Palace".

5- Baidu: The Search Engine of the Future?

Baidu is huge and is determined to grow even more.

As a Chinese digital agency, we know this could impact your future growth goals.

With such a booming online business across the country, Baidu-specific optimization will become more and more important, especially since content you've already optimized for search engines like Google or Bing won't be visible in any way for about a week. sixth of the world population, namely China.

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That's why Long Advisory puts at your disposal all the experiences and knowledge gained in the Chinese territory, to make your brand visible in the next most powerful economy in the world: China.

GO DIGITAL

GO BEYOND THE WALL


Matteo Buchta